AJP: CELL PHYSIOLOGY ONLINE ADVERTISING RATES 2009

	1 month	3 months	6 months	12 months	CPM/V*
Banner rates:	$620	$1,488	$2,604	$4,464	$0.65
Premium Rates	$899	$2,158	$3,776	$6,473	$0.94
eTOC Top:	$813/issue				$0.22
eTOC Bottom:	$325/issue	Add logo for $100			$0.09
TOC Package:	$1,125/issue				$0.11

Add 4-color print ad for $1,300 (a 40% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.

Banner Specifications:

• Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.
• Screen size: 468 pixels wide x 60 pixels high, no larger than 25K.
• Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.

Inline Specifications:

• Send a banner file per above instructions.
• Send the exact name of your company to be matched in the text and the URL to which it should be linked.

eTOC Top Sponsorship Specifications:

• eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.

eTOC Bottom Sponsorship Specifications:

• Email 4 lines of text (62 characters per line) and a link to your website to adnet{at}faseb.org 35 days prior to the month of sponsorship. Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Include the URL for hyperlinking the logo.

TOC Package Specifications:

• eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.
• TOC display ad is 195 x 195 pixels. Email a .gif file at least 72 dpi.
• Include your URL and alternative text with both files for those users who have image-load turned off.

APS PUBLISHER ONLINE PACKAGES

APS journals average 3.5 million hits per month. Purchase a banner for 12 months on 13 journal sites (not including AJP-Consolidated and The Physiologist) for just $34,948 or purchase premium online service (a banner plus inline links) for only $50,676 for the year.

PRINT ADVERTISING 2009

B/W Space Charges:

• American Journal of Physiology (Consolidated & Specialty Journals)...(monthly)

	1x	3x	6x	12x	24x
Full Page	$1,070	$920	$915	$865	$800
1/2 Page	$710	$635	$590	$565	$525
1/4 Page	$460	$415	$385	$365	$345

Agency Commission: 15% standard agency discount.

Premium Positions: (add to B/W rate)

Cover 4:	40%
Cover 3:	15%
Cover 2:	25%
Opp. TOC:	25%
All others:	10%

Color Rates: (add to B/W rate)

Standard:	$415		4-color:	$1,095
Matched:	$495		Bleed:	no charge

Print Advertising Deadlines: The American Journal of Physiology – Cell Physiology is published monthly and mailed in polybags. Issues close 35 working days preceding the first day of the issue month.

Print Advertising Specifications:

Space	Non-Bleed	Bleed	Trim
Full Page	7" x 10"	8 5/8" x 11 1/8"	3/16" off top 1/8" off bottom, gutter, & outside edge
1/2 Horizontal	7" x 5"	-	-	-
1/2 Vertical	3 1/2" x 10"	-	-	-
1/4 Page	3 1/2"x 5"	-	-	-

Material Requirements:

Negatives: Right reading emulsion side down.
Screen: 150 line.
Black & White: Screen film negatives to size.Camera-ready material accepted. Provide photocopy of the ad with insertion orders. Separate sets of materials are required for ads scheduled to run in multiple publications.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: High resolution pdf files (at least 600 dpi for color and 1,000 dpi for line art) with all fonts embedded are preferred. Color proofs should be mailed to FASEB AdNet for all color ads. Email adnet@faseb.org for more details.
Electronic Transfers: Internet-FTP or Email attachment. Contact AdNet for access and posting details to adnet{at}faseb.org or call 301-634-7117. Remember to send a hard copy of the ad.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.